Independent CRM consultant · UK
Most businesses aren’t short of CRM. They’re short of someone senior to make it pay. I’m Craig Kent, and since 2014 I’ve helped more than 45 UK businesses get real value from their CRM: auditing what they have, leading it month to month, and choosing the right platform when it’s time to change. Senior, vendor-agnostic and hands-on.
Each one has a clear scope and a fixed structure, so you know exactly what you’re getting before we start.
Fixed price · 5 days
An independent review of your CRM platform, data, customer journeys and team, ending in a prioritised 90-day roadmap.
Monthly retainer · 6-month minimum
Senior CRM leadership on a monthly retainer, for a fraction of the cost of a full-time hire.
Fixed fee per phase
Vendor-agnostic CRM platform selection and implementation readiness, so you choose the right platform and get value from it.
Most clients start with a CRM Health Check. In five days you get an independent view of where your CRM stands and a 90-day plan to improve it, before committing to anything bigger.
From there, some teams run the roadmap themselves. Others bring me in as their Fractional Head of CRM to lead it, and some find it’s time to change platform.
I’m not tied to any CRM platform, so my advice is about what fits your business, budget and team.
25+ years in CRM and customer marketing, available without a permanent salary or a long recruitment search.
As comfortable presenting to the board as working through data, journeys and suppliers with your team.
Every engagement has clear outputs, from the Health Check’s 90-day roadmap to a monthly scorecard on a retainer.
I help businesses get more value from their CRM: reviewing how the platform, data, customer journeys and team are working, leading CRM strategy and delivery, and helping choose and move to a new platform when it’s needed. Being independent means I’m not tied to any CRM vendor.
A senior CRM leader who works with your business part-time on a monthly retainer. You get the strategy, accountability and team leadership of a Head of CRM without the cost and commitment of a full-time hire.
Most clients start with the CRM Health Check, a fixed-price, five-day review that ends in a 90-day roadmap. It gives you an independent view of your CRM before you commit to anything bigger.
Yes. I work through my own limited company, The CRM Guru Ltd, and all engagements are structured outside IR35.
London. I work with clients across the UK, on site and remotely.
Tell me where your CRM is today and what you’d like it to do. No pitch, just a straight conversation about whether one of these three ways of working fits.
