Monthly retainer · 6-month minimum
Fractional Head of CRM: senior CRM leadership, part-time
Experienced CRM leadership on a monthly retainer. You get a clear roadmap, a monthly scorecard and a quarterly review with your leadership team, for a fraction of the cost of a full-time Head of CRM.
When a fractional Head of CRM makes sense
CRM needs an owner: someone senior who sets the direction, makes the trade-offs and is accountable for results. Many growing businesses need that experience but not a full-time salary.
- You need senior CRM direction but can’t justify a full-time hire
- Your Head of CRM has left and you need cover while you recruit
- Your CRM team or agency needs someone to set priorities and hold them to account
- CRM has grown up without a clear direction and needs a plan, KPIs and an owner
What’s included
A CRM roadmap
Agreed in the first month and kept up to date, so everyone knows what’s being done, in what order and why.
A monthly scorecard
The KPIs that matter to your business, such as retention, CRM revenue, contactability and journey performance.
A quarterly review
A session with your leadership team to review results and reset priorities for the next quarter.
Hands-on leadership
Lifecycle and retention strategy, segmentation and testing, managing agencies and platform partners, and coaching your team.
How a retainer runs
- Month 1
Baseline and roadmap
Review where things stand, often through a CRM Health Check, and agree the roadmap and KPIs.
- Every month
Deliver and report
Lead the work against the roadmap and share the scorecard.
- Every quarter
Review and reset
Review results with your leadership team and set the next quarter’s priorities.
- After 6 months
Continue or hand over
Carry on, or hand over to your team or a permanent hire I help you recruit.
Fractional CRM leadership in practice
First CRM programme
Huel
Built Huel’s CRM function from scratch, lifting average order value from £51 to £56 and launching CRM in the US and Germany.
$45k a week
PetLab Co
CRM revenue of $45k a week, with 3-month subscription retention up from 53% to 71%.
Group-wide
Pilgrim’s Europe
Fractional CRM transformation lead across group businesses, including Oakhouse Foods and Rollover.
Fractional Head of CRM FAQs
What is a fractional Head of CRM?
A senior CRM leader who works with your business part-time on a monthly retainer, owning CRM strategy, priorities and results in the same way a full-time Head of CRM would.
How much of your time do we get?
We agree the time commitment before we start, based on what your roadmap needs, and revisit it at each quarterly review.
Is there a minimum term?
Yes, six months. CRM improvements take time to show in the numbers, and six months gives enough room to deliver and measure real results.
How much does it cost?
It’s a fixed monthly retainer, agreed before we start, and costs much less than hiring a full-time Head of CRM. Get in touch and I’ll talk you through how it would work for your business.
Can you work alongside our team and agencies?
Yes. I lead and coach your in-house team, and manage agencies and platform partners against the roadmap.
Is a retainer outside IR35?
Yes. Retainers are delivered through my limited company, The CRM Guru Ltd, and structured outside IR35.
Talk about a Fractional Head of CRM
Tell me where your CRM is today and what you’d like it to do. No pitch, just a straight conversation about whether one of these three ways of working fits.