So who exactly is The CRM Guru?

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Craig Kent, our Founder, Director & Lead Consultant started his marketing career in the mid 1990s working in generalist marketing roles in the travel industry for high profile names including TUI & Olympic Holidays. During the 2008 credit crunch, following redundancy he found himself entering the world of CRM in the Betting & Gaming sector where he spent 5 years plying his trade in data-driven, loyalty subscription marketing at Ladbrokes where he learned best practice and oversaw many successes with his retail team.

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Then in 2014 Craig made the leap into CRM Consultancy and from that moment on has never looked back. He has set up strategy & rolled out customer lifecycle processes, plans and campaigns for the likes of Shell, PayPal & Three along with a host of start-ups & SMEs. Today Craig is one of the UK's leading CRM experts, highly respected by his peers & former clients alike.

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The CRM Guru Ltd is a boutique agency obsessed with delivering first class results for our clients. We collaborate with specialists across the marketing spectrum to build highly effective loyalty & retention strategies for companies of all shapes & sizes.

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We're always on the lookout for exciting new projects & clients. Could you be next?