The CRM Guru often gets asked what should go into a CRM strategy. CRM covers all of the following... 👉 Slicing & Dice your database...

The terms ‘lockdown’ & social distancing’ have suddenly become the most over-used words in the English language. Everyone is an expert in...

This might surprise a lot of people but email is the most cost-effective, targeted & effective channel available to most businesses in...

Recent experience has taught us that something going viral can be a very bad thing. Ironically enough in the world of Viral Marketing,...