Craig KentNov 15, 20221 minThe perfect CRM strategyThe CRM Guru often gets asked what should go into a CRM strategy. CRM covers all of the following... 👉 Slicing & Dice your database...
Craig KentApr 21, 20203 minPlan now - Profit soonerThe terms ‘lockdown’ & social distancing’ have suddenly become the most over-used words in the English language. Everyone is an expert in...
Craig KentApr 17, 20203 minThe power of email marketingThis might surprise a lot of people but email is the most cost-effective, targeted & effective channel available to most businesses in...
Craig KentApr 17, 20204 minHow (not) to go viralRecent experience has taught us that something going viral can be a very bad thing. Ironically enough in the world of Viral Marketing,...